› Stimulus Influences
There are 6 main steps to the stimulus model.
- Awareness- in this step, the consumer becomes aware of the existing product
- Knowledge- the customer comes to know about features and uses of the product
- Liking- the customer develops a favorable attitude towards the product
- Preference- here the customer develops preference for the said brand over other competitive products or substitutes
- Conviction- This step involves a desire to buy the product. The customer is convinced of a good purchase
- Purchase- The customer makes the actual purchase