MattLahti

› Social Influences

 

 

Sociological models explain consumer behavior in terms of social forces that act upon consumers.

 

 

There are certain things that influence our behavior

Culture – Behavior is learned so the social traditions and attitudes of society will influence behavior

Social Class – All Individuals

 

Reference Groups – Formal and informal groups of which we are a member. These groups influence behavior.

 

Family – Family is the key group in terms of attitudes and learned behavior.

Personal Influences – Personal characteristics such as age, occupation, family life cycle, lifestyle.